Brand Catalogue Design

Design a brand catalogue for 7 Journeys (SkinCure Asia's in-house skincare brand) to showcase the product range and brand identity to clients and B2B partners. The catalogue was intended for multiple uses, including email distribution, in-person meetings, and exhibitions, serving as a versatile marketing tool.

To reflect the brand’s premium positioning while remaining accessible, I chose a , giving a modern, clean layout that allowed product visuals and key information to breathe. This format also made the catalogue more versatile for both digital and print distribution, ensuring readability and visual impact across all touchpoints

The final catalogue effectively communicated 7 Journeys’ brand identity and product offering, providing a polished and professional tool for client engagement, B2B outreach, and exhibition distribution.

Magazine Advertisement Design

The project required a two-part magazine feature: a full spread for SkinCure Asia and a back cover for SkinCure's in-house brand,
7 Journeys. The goal was to showcase SkinCure Asia’s product range in an educational yet eye-catching way, while also generating awareness for 7 Journeys.

The magazine targeted Indian women aged 20–40, an audience highly interested in glowing skin, anti-aging solutions, and practical skincare routines. To connect with them, we tailored our content to provide guidance and product solutions that felt approachable, inspiring, and relevant to their lifestyle.

SkinCure Asia Spread:
Focused on “Vegan Skincare for Every Need” with recommended products and a “Glow-Up Routine” guide. To drive engagement, we included a QR code with an exclusive discount and a prompt to DM us on Instagram for personalized recommendations.

‍Back Cover (7 Journeys): Designed to highlight the brand’s elegant packaging and premium positioning, building awareness and linking it to SkinCure Asia’s trusted image.

The ad effectively engaged the target demographic by blending education with actionable solutions. The QR code and Instagram prompt drove reader interaction, while the back-page feature elevated 7 Journeys’ brand presence, positioning it as a premium yet accessible choice.

The ad effectively engaged the target demographic by blending education with actionable solutions. The QR code and Instagram prompt drove reader interaction, while the back-page feature elevated 7 Journeys’ brand presence, positioning it as a premium yet accessible choice.

Business Card Design

The original business cards contained outdated information and didn’t convey the professional, premium image the brand wanted to project.
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To preserve brand continuity, I kept the floral concept but enhanced it with elevated printing techniques such as embossing and gold foiling, adding sophistication and tactile interest.
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The final design was produced on thick, premium paper stock with embossing and gold foil accents. The upgraded cards stood out during exhibitions and became memorable conversation starters, helping to leave a strong impression on potential clients and partners.

Packaging Revisions for Global Distribution

To prepare 7 Journeys (our in-house skincare brand) products for global distribution across the EU, UK, and Europe, packaging updates were required. This included adding recycling and compliance labels, fitting multiple languages into limited space, and relabeling products due to a name change. This had to be done while retaining the brand’s premium look.

To solve the challenge of limited space, I used the existing empty side borders of the packaging to incorporate additional information and a QR code, keeping the layout clean without overcrowding the main panel. For the name change, I applied a gold border around the relabel, making it look intentional and elegant rather than like a temporary fix.

For relabelled products, it was important the name change didn’t appear cheap or temporary so I used a gold-foil border around the updated name labels making it look intentional rather than a temporary fix. This design choice not only disguised the relabel but also enhanced the overall premium feel.

The revisions ensured compliance with global distribution standards while preserving the brand’s luxury feel. The gold-bordered name labels were so well received that the company decided to keep them as a permanent element for future packaging.

Instagram Content Creation
Reels

I conceptualized, designed, and edited Instagram Reels for both SkinCureAsia's Instagram and its in-house brand, 7 Journeys.

My work focused on creating engaging, visually appealing short-form videos that highlighted products, shared skincare tips, and promoted campaigns like giveaways or new launches. By combining motion graphics, product visuals, and concise messaging, the Reels helped strengthen brand presence on Instagram.

Instagram Content Creation
Posts

I have designed Instagram posts for SkinCure Asia and its in-house brand, 7 Journeys, creating professional and engaging visuals that highlighted products, campaigns, and educational content. The posts were tailored to capture audience attention, showcase the brands’ values, and support marketing initiatives.

COSMOPROF MIAMI 2024
Exhibition Design

For COSMOPROF Miami 2024, I designed the back and side foam boards for our corner booth, creating visuals that aligned with the brand while ensuring the booth was eye-catching in a competitive trade show environment.

I also coordinated with printing companies to oversee specifications, materials, ensuring the final execution matched the design vision. In addition, I attended the event, supporting the brand’s presence and seeing firsthand how the booth engaged visitors.

COSMOPROF HK 2023
Exhibition Design

I contributed to SkinCure Asia’s presence at COSMOPROF HK 2023 by designing the back and side foam boards for our exhibition booth.

My role included designing visuals that reflected the brand’s identity and stood out in a busy trade show setting. In addition to the creative work, I coordinated with printing companies to handle specifications, materials, and production, ensuring the foam boards were executed to a professional standard and true to the design vision.